Virtualization has been one of the biggest boons of digitization. The core concept of Digital Marketing starts with the binary concept of 0 and 1, where one implies an active state and zero indicates an inactive state. This traditional concept has advanced substantially with the inception of complex electrical circuits giving rise to world class electrical and electronic systems. Smart phone marketing is one of the latest examples of this quantum revolution. Today, we cannot think about a life without smart phones. The second most important change has come in the form of seamless mobile internet connectivity primarily with the advent of 4G telephony and Wi-Fi accessibility. These concepts were unthinkable even half a decade back. The third most important revelation of technology has come in the form of our favorite mobile apps. Now we can enjoy a number of unique experiences like booking a pizza online, booking a movie ticket, purchase a pair of shoes and book a taxi. These are just a few examples of the benefits of a mobile application.

The above paragraph primarily addressed the real game changers in the world of technology. Today, the world is set for a tremendous mobile based revolution which would encompass the masses. You would be using your mobile phone more often and get the best solutions from single clicks. Within 2022, most of the Google searches would originate from hand held devices. The usage of PCs and laptops would be restricted to corporate establishments like offices, hospitals, malls, retail chains and educational institutions. Beyond the obligatory boundaries of the above mentioned platforms, people would have the option to use mobile technology freely.

We have already reached a stage of hyper-personalization of end user technology where the supposed end outcomes influence the developmental stage. Today, a mobile apps development company would focus more on the expectations of the end users while developing a mobile app. This is also similar to reverse engineering.